Research for the national trade association of professional show hosted by the leading role in China Federation of Light Industry from the market last year, the Ministry of light directly under the joint units and organized 88 exhibitions, out of more than 15 million square meters of exhibition conducted an investigation, the results show that the light Shows to the rapid development of market-oriented direction, to elevate the level of specialization and internationalization level of a significant increase in the level of the scale to continue to expand. After several years of development, professional light show at the National Exhibition professional stand out, and fully reflects the light of various professional associations of the exhibition guide, and the level of the organization, a group of similar exhibitions become the leader of the exhibition and international exhibitions The company attaches great importance to.

From the international exhibition development, the various types of professional exhibition industry is still the main exhibition. Professional exhibition in China accounts for about 80% of the total exhibition, a group organized by the national professional association of professional show rapid growth. At present, more influential professional exhibition, light industrial category of the proportion of the largest professional exhibition. According to preliminary estimates, the territory of the current exhibition, the exhibition and light industry accounts for about 65%; outside groups participating enterprises, 65% of light industry enterprises.

The operating mechanism of the market continued to strengthen in the sample survey of 15 exhibition, there is a big breeze in charge of foreign partners, namely Germany and the Cologne, Frankfurt, the United States and sand, New Zealand and Fort William, and other leading international exhibition companies in Hong Kong and Bowen, Adsale, Eastern, and other large-scale international exhibition companies do outreach. In co-operation mechanism, the formation of complementary advantages, accelerate the improvement of the level of the exhibition, the exhibition organized at the same time so that the Chinese side to study a number of international exhibitions the operating mechanism.

In order to introduce market mechanisms, in 2003, the China Light Industry Federation, the Guangzhou municipal government to actively promote, Italy will LINEAPEL LE (Linlang Pei Li), "transplanted" to the holding of Guangdong. After two years of operation, the basic desired effect. LINEAPELLEASIA (Linlang Peili Asia Exhibition leather) for the first time an international professional exhibition will be original and transplanted to China, overseas exhibitors account for about 85% of the area has become the territory of present international exhibition of the highest level of international professional exhibition, the exhibition industry in response Great. As the host side by Italy, also Exhibition of the Chinese exhibition industry brought about by the operation of the new exhibition concept.

With a high degree of specialization in the clear light of the industrial chain of 44 industry-owned industries, 70% of the industry associations have focused on support for professional development, through exhibitions and the relative concentration of business opportunities, promote and implement national standards, training and enterprise products Brand, the introduction of new technology and new technology and so on.

In recent years, in light of various professional exhibition, pay more attention to the formation of the industrial chain, to meet the manufacturing and distribution, manufacturing and raw and auxiliary materials, mold manufacturing and processing, manufacturing machinery and equipment between the Demand. If the exhibition covers the whole business cycle, the supply of raw materials and spare parts business enterprises; beer exhibition covers beer production, the supply of raw materials beer business, beer and beer distribution business machinery enterprises; sewing equipment show that there are sewing equipment manufacturers, sewing System of user equipment, raw materials suppliers and so on; Yuyao Plastics Exhibition is also covered by plastic raw materials, plastic mold, and plastic machinery. The industrial chain of more profound.

15 surveyed the exhibition, professional audience reached 74.3515 million. Professional audience grew an average of 27.4 percent. The cosmetics exhibition professional audience of 20 million people, the audience of professional bike show 12 million people. With the same period last year, 15 professional exhibitions rapid increase in the audience were: 100% of the cosmetics exhibition, Lighting Fair 80%, 75% of household electrical appliances exhibition, the exhibition sewing equipment 39.8%, 21% baking show, bike show 20% of the leather show 20%, 17% of the musical instruments exhibition, 12.8% Hardware Show.

Significantly raise the level of internationalization of the professional light show with strong emphasis on international professional exhibition of its kind the world, to do outreach mechanisms and the introduction of the concept, so that the show not only the rapid development of professional and international level to improve soon.

A group of professional exhibition has on the professional exhibition of its type in the world to judge. China International Sewing Equipment Exhibition International ranked second exhibition of similar professions; China International Plastics Exhibition, China International Ceramics Industry Exhibition, China (Shanghai) International Musical Instrument Exhibition, China International Exhibition on Food Additives, China International Hardware Fair, China International Furniture Fair were similar among the international professional exhibition for the third; glasses China International Industry Fair, China International Bicycle Exhibition, China International Exhibition pens were ranked fourth in the international professional exhibition; electrical lighting of the China International Exhibition Will be the China International Exhibition baking were similar among the international professional exhibition fifth; China International Leather Fair ranked sixth in the International Exhibition of similar professions.

Shows various types of light industrial internationalization generally higher than the national level. Surveyed 15 show, the audience outside for the 41,857 people; participating countries and regions, an average increase of 24.4 percent. Visit the exhibition from the analysis of the number of countries and regions: Furniture 113, a bike show 86, 86 sewing equipment exhibition, leather exhibition of 78, 68 Optical Fair, 60 Hardware Show, exhibition of 49 instruments, cosmetics exhibition 40 More than 40 ceramic exhibition. As the China International Plastics Exhibition, the proportion of overseas exhibitors 70%, China International Leather Exhibition, China International Footwear Fair is also up 54%

Continue to expand its exhibition scale exhibition of 15 of the total exhibition area of 734,000 square meters, the average exhibition area of 48,900 square meters, the exhibition area of the average annual growth of 43.36 percent. The exhibition is the largest Furniture Fair, reaching 200,000 square meters; from the exhibition area the size of year-on-year growth rate in order to see: 122% Furniture, household electrical appliances show 80%, 52% leather exhibition, 45% Optical Fair, a bike show 41.3 %, 40% of the baking show, 32% Hardware Show, cosmetics exhibition 3 0% 30% Plastics Exhibition, Sewing Equipment Exhibition 29.3 percent.

Strong support of our country branded the exhibition show the market after several years of rapid development has entered a consolidation phase, the survival of the fittest is inevitable. Industry as a management responsibility to vigorously support brand create a professional exhibition.

Through research, in light Alliance Marketing Conference and Exhibition in the management and guidance work to establish a strong brand support the idea of the show. In a similar theme when the crash occurred in the exhibition, the exhibition brands in the Office of Fair time, to give priority to the venue. At the same time, attention also give support to some, but not yet mature market, the prospects for a good show.

In recent years, China Light Industry Federation has supported more than 10 key regional professional development, the effect is very clear: industrial upgrading, regional characteristics, foster economic and industrial chain has played a role in the formation, while stimulating the local economy, the expansion of domestic and foreign markets , Is further broken down into the market.